In the latest effort to digitize the book discovery process, Ingram Content Group was launching Bookfinity, an online site designed to generate personalized book recommendations and drive book sales using technology. This project involved a variety of work: from marketing resources to UX/UI needs.
The first round was the heaviest workload. I was able to hand the following deliverables:
I was required to design Instagram image posts for all 18 Reader Types, using the corresponding icons the client had previously created. Here are some examples of the Instagram Image Posts I designed for them:
I was able to designed and coded in HTML, a full email campaign the client was planning to use at the website's launch.
This requirement was to design 4 hero sections that the client would be using on specific seasons after the website's launch. I was able to create some Low Fidelity wireframes, discussed them with the client, and once the idea was approved, designed the High Fidelity wireframes, as well as coding them on HTML and CSS.
The client was looking to introduce new User Interfaces and Experiences to their Web App with a Responsive Web Design approach. They also included three new email requests for this round.
This feature was all about offering a map for users to search for a specific bookstore, get directions, and the chance for them to visit their website. I designed it for Desktop and Mobile.
The Browse feature was located on the Books page, where users would be able to select one of four categories and subscribe to a newsletter.
With the Sidebar feature the client was trying to offer a profile page, where users would have access to options such as Liked and Read Books, and their Reader Type.
The last round was about a set of new features like Create New List, Add to List, &Move Book. Also, I was requested with +20 unique illustrations about Bookfinity's original characters: Elizabeth & Rex.
This feature would let users create different type of lists, with the purpose of adding books to those lists.
There were more than 20 illustrations requests during the last round of work for Bookfinity. These illustrations served different purposes, e.g. emails, website use, promo, etc.
